Bill Parcells on Leadership

Fundamental Element of Leadership- Honesty, Brutal Honesty You have to be honest with people-brutally honest. You have to tell it to them face to face and you have to tell it to them over and over again. Sometimes the truth will be painful, and saying it will sometimes lead to an uncomfortable situation. So be it. The only way to change people is to tell them in the clearest possible terms what they're doing wrong. And if they don't want to listen, they don't belong on the team.